The Dreamery 

2018 — Product Design Lead
Introducing a new idea into urban lifestyle:
naps on-demand.

Collaborating with Casper’s brand, retail and environments teams, I helped lead the concepting and digital experience of The Dreamery in New York City. This included the creation of Casper’s first mobile app, mapping out the experiential journey, and building the microsite.

Welcome to The Dreamery
It’s a magical place where you can pause and recharge whenever you want. Because if you snooze, you win.

The Dreamery App
Providing on-the-go nap booking from anywhere.
—  Onboarding

— Scheduling

— How it works

— Experience flow & nap  💤 journey