Kate Spade

Role  —    Interactive Design Director

Agency  —    Sweden Unltd.

Year  —   2016 / 2017

 

Creating a modern commerce experience for a whimsical brand

Creating a modern commerce experience for a whimsical brand

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A long-term relationship was built with Kate Spade which gave me the opportunity to eventually completely re-design a new build of katespade.com.  After several rounds of prototyping and testing, we delivered a much more streamlined shopping and checkout experience resulting in an exponential increase in on-site conversion.  New features were also designed and implemented that helped define an omni-channel strategy for the Kate Spade team.  In addition to the redesign, we created a product customization tool, along with the architecture of a custom CMS for content pages within the e-commerce experience.

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